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INITIATOR
Outdoor Mountaineering Pants for In-Between Fall and Winter
Vibration Distribution Technology Powered by Movement
Images on this page are for demonstration purposes only in a non-profit educational context. They do not represent or endorse actual products or services of MAMMUT.
BRIEF
Assigned with crafting a narrative for Mammut, our team worked on designing a product line aimed at empowering mountaineers to ascend to their peak potential
TEAM MAMMUT
Andrew Xia
Lead role of apparel development
Responsible for storytelling and innovation
Yuezhi Wang
Lead role of footwear development
Responsible for storytelling and innovation
*This page will focus on the development of the apparel (initiator)
SET IN-BETWEEN FALL AND WINTER...
STORY OF THE LOCATION, BRAND, AND CONSUMER
IMPOSING ENIGMA
Location Story
In Section K of Washington's Pacific Crest Trail, Stevens Pass to Rainy Pass, it is well known for being an imposing enigma.
Due to winter's arrival bringing avalanche risks, the in-between of fall and winter create the only time to experience the rare snowy wonderland, an enigma few hikers have experienced in Section K
PERPETUAL FORTITUDE
Brand Story
Mammut is a perpetual Switzerland brand that has been fortified for 160 years.
By trekking through the Swiss Alps, it has experienced moments similar to Section K, inspiring Mammut's modern innovation.
RELENTLESS VORACITY
Consumer Story
The Mountaineers are relentless hikers and backpackers who possess a voracity for growth and exploration that propels them forward despite the obstacles, advancing their skills from novice to intermediate.
Unyielding in their pursuit of peak experiences, they embrace the hardships of trails with resilience and tenacity, never faltering in their quest for adventure.
SECTION K
Stevens Pass to Rainy Pass
123 Miles, 28 hours to fully hike
In between Fall - Winter, lots of rain and snow
26000 feet of elevation gain,
25000 feet of elevation loss
A product line to help the consumer push forward using their lower legs makes the most sense, making hiking pants and shoes the best choice
What if snow records beauty?
How could new technology help convert the sport's movement and weather into energy?
How could cold be discipline?
How could the sharpness of weather help push ourselves to strive for more?
CORE CONCEPT
Extra Terrain
Laborious Challenge
Injury Risks
In fall-winter of section K, extra terrain — like ice, snow and water — produced make it a laborious challenge. Injury risks are heightened with fatigue playing a large part into it.
Contract/Expand
TENG Fabric
Piezoelectric Fabric
TENG Fabric
DOUBLE LAYERING
By underlaying the TENG fabric, it allows for it to transfer the electricity to the piezoelectric fabric to generate vibrations.
Piezoelectric Fabric
Vibrations
Piezoelectric materials generate vibrations when an electric current is applied to them. These vibrations can help turn cold into a gentler surface by creating a dynamic barrier that repels lactic acid and the weather.
TENG fabric uses expansions and contractions between the areas of contact to generate the electricity to power piezoelectric material.
Hamstring
Quadriceps
Quadriceps
Hamstring
Gluteals
Calf
Calf
In order for mountaineers to stay relentless, they need to power forwards with their lower body.
The areas of the leg that push a hiker forward are the quad, hamstring, calf muscle, and sometimes parts of the knee.
RESEARCH AND IDEATIONS
PIEZOELECTRIC PLACEMENT
I studied areas of the leg that push a hiker forward, which are the quad, hamstring, calf muscle, and parts of the knee.
I used piezoelectric materials in order to help vibrate and warm-up those muscles to reduce injury by helping them stay loose and comfortable in the cold.
SHAPE EXPERIMENTATION
I drew inspiration from the key muscles engaged in movement and positioned the piezoelectric fabric to support those areas, sustaining muscle longevity.
MELTING SHAPE
The icicle shape represents the transition of ice melting into water. The temperature transition of an icicle melting resonates with the piezoelectric material and design due to the core factor of the material making a user's leg muscles warm and fire up.
COLOR SCHEME
The enigma of Section K's fall-winter
GHOST
Representing the remnants of ice after it as shifted into water
SHADE
The imposing shadow casted by the North Cascades mountains
EVERGREEN
The perpetual evergreen trees spark even
in the frozen conditions.
Efficiency
While pushing forward, the piezoelectric weave is forced to expand and contract. This prevents injuries, as the vibration effect is being applied to the same muscles that are expanding and contracting the TENG fabric.
Fabric expanding, creating energy while preventing injury
Fabric contracting, creating energy while preventing injury
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