Mammut Apex

Apex is a performance climbing/hiking watch with dual screens to best even the worst conditions.

Brand Strategy / Form Development / 3D Modeling

Spring 2024

Duration - 4 Weeks

Images on this page are for demonstration purposes only in a non-profit educational context. They do not represent or endorse actual products or services of Mammut.

BRIEF:

Design a watch of your choice, modeling and rendering it to meet your user's needs while analyzing and incorporating the brand's design language

MOUNTAINEERS

Mountaineers are relentless climbers, hikers and backpackers who possess a voracity for growth and exploration that propels them to the apex despite the obstacles.

MAMMUT

Tied with the perpetual swiss history of making watches, Mammut's brand and gear also endures extreme environments of competition and mountains with fortitude.

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CHALLENGES

Disruptive visibility with the screen

Lack of tactile sensory

Creating readability with dual screens

ASCENSION

A mountaineer's final goal is to reach their peak. But what is a peak? A shape, a goal, a mountain? Peak represents the pinnacle, the highest someone or something can reach.

The diamond patterning provides grip onto the user, providing unyielding tactility. The shape is reflected in the mountain peaks, which not only do relentless mountaineers seek but the peak versions of themselves as well.

CLARITY

Dreadful weather constructs disruptive readability. Despite the obscurity weather creates, mountaineers persist, determination to reach their destination.

Mountaineers can quickly utilize an analog clock for essential information anytime weather or light obscures a digital screen, ensuring they don't waste any time and readability isn't compromised.