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RIPPLE
BRIEF
Develop a performance apparel line for athletes competing in the intense conditions of the Australian Open
Images on this page are for demonstration purposes only in a non-profit educational context. They do not represent or endorse actual products or services of Li-Ning.
Li-Ning, well-established in basketball and some racket sports, can expand into tennis to capture a broader market for apparel.
LI-NING
The Brand
Tennis's diverse, global audience offers an opportunity to enhance the brand’s visibility and reach.
This strategic move positions Li-Ning to compete with major brands like Nike, Adidas, and Wilson.
STRIKING DYNAMIC
Li-Ning's Apparel
Li-Ning's current apparel in other markets emphasizes detailed graphics, flashy patterns, and the use of negative space.
SIMPLE OUTPUT
Current Market
Tennis apparel combines a simplistic style with cutting edge technology, designed to deliver performance based functionality.
DETAILED PERFORMANCE
The Combination
The goal for the apparel is to draw inspiration from Li-Ning’s attention to detail and use of negative space while also incorporating the simplicity and performance-based materials of modern tennis apparel.
REFRESHED CYCLE
The Event
The Australian Open marks the start of the tennis Grand Slam season, with top professional players bringing fresh energy and new strategies after the off-season. Its hard courts and often intense heat create unpredictable matches, leading to dramatic upsets and incredible comebacks.
Phase 1: WARM UP
During the warmup phase, players aim to activate all the muscles they’ll use in a real match, while also staying mindful of keeping their body temperatures down in the Australian Open’s intense heat.
WARMUP JACKET
Used to maintain the normal body temperature while reflecting heat and light.
BREATHABILITY SHIRT
BREATHABILITY SHORTS
Allows the upper body to continue pushing while releasting heat and airflow
Allows the lower body to continue pushing while releasting heat and airflow
Phase 2: COMPETING
While competing, players are in constant motion, quickly covering the court and hitting the ball explosively. The never ending movement in the intense heat often leads to heavy sweating and increases the risk of cramping.
BLAZING HUMIDITY
The Problem
In the Australian Open, heat and humidity causes major problems such as excessive sweating and cramping to the
contestants. The event’s starting date is during January, which brings the harsh summer sun and sweltering moisture of Australia’s environment.
SWEAT MAP
Sweat is an annoyance for every user while wearing apparel in blazing
environments. The sweat map helps figure out which areas need to stay ventilated to help the moisture on the attire to clear out quickly.
HEAT MAP
While playing, certain muscle areas are used excessively to
push and pull, creating an excessive of heat from them motions. Cramps from heat may affect the user if not cooled properly.
CORE CONCEPTS
Concept 1: FLOWING ASPECT
Cutouts at the looser fabric at the bottom of the shirt/pants act as a pathway for allowing air to flow freely in and out of the shirt. This lets fresh air be drawn in at the bottom, creating a cycle for temperature and moisture regulation.
brrrº ™ fabric: supports your body’s natural thermoregulation and actively reducing skin temperature by drawing heat and moisture away
Concept 2: VENTILATION ZONES
Certain zones of the shirt/pants that make contact with the skin are designed to
be ventilated, specifically targeting areas that sweat and generate the most heat, discouraging discomfort and cramps.
Concept 3: REFLECTING SEAL
The jacket is meant to reflect heat and light using reflective material while also sealing the normal body temperature. This allows a player to properly warm up without overheating.
APPAREL DEVLOPMENT
Gaining inspiration from movement and nature
RIPPLING MIST
The Shape
Australia, known for its proximity to major oceans and seas, has cooler coastal areas influenced by constant ocean
waves and sea mist. These natural elements symbolize the constant release of moisture and heat, helping people feel refreshed and free from sweat and discomfort.
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